|
|
|
Post A Comment
Bruce Thompson, President & CEO, Impact
Advertising is…most effective when it is true, evocative, authentic, purposeful, and clear. It should add value, revenue, awareness, clarity and differentiation.
One of a kind We’re different from other agencies because of our social advocacy, involvement in the community and green commitment. We have devoted thousands of hours and dollars to making our community better through the causes we support. Our CEO is a founder and a member of the Board of Directors of MaManna Renewable Energy Inc., and our facilities are powered by 100 per cent renewable energy.
Maximum impact We have been guerilla marketing and building websites for 15 years. This expertise is coupled with depth and experience in traditional communications and strategic marketing. We are solutions neutral, meaning we deliver what’s needed for our clients, not for us. We believe in both great outcomes and a great experience.
Bragging rights We conceived wrote and directed a public service announcement for the Tema Conter Memorial Trust to raise awareness of the effects of post-traumatic stress disorder amongst EMS workers. The TV commercial (tema.ca/tv.php) was awarded a Platinum Remi at the Houston WorldFest in 2006 as the best 30 second commercial internationally in the Health Services sector.
Known for Great work. Great to work with. A great place to work.
Hidden strengths Colour-NL proudly represents the CCL Group of companies in Newfoundland and Labrador; CCL Group employs over 600 people in offices across Canada. Based in St. John’s, Colour-NL specializes in marketing and communications counsel, advertising and design consulting. Our clients benefit from CCL Group resources if and when appropriate. Thus we offer clients fully integrated marketing and communications professional services, incorporating a wide range of expertise.
Colour-NL's Lisa McKay (creative services) and Sean Charters (VP-managing partner)
It’s not about you We subscribe to the view that in most cases it is not as important what we and the client thinks about a particular marketing or communication issue or challenge, but most important what the recipient of the client’s message thinks. We focus more on what your customer wants to buy from you and less on what it is that you want to sell.
Room for compromise We believe there can be better marketing results through collaboration. This is what drives our philosophy of co-creative. We believe that people can only support what they help to create. Through a transparent, collaborative process, we can improve on the creative output with better ideas and better execution as well as increase the speed of development, which lowers our client’s costs.
Higher power We strive to effect positive change through inspired conversation, to be admired by clients for our creativity, curiosity and drive to solve problems and to be respected in our community for our contribution in making this a better place to live and work.
A-listers We produce high-quality work and provide professional services to: Fortis Inc.’s Investor Relation’s team, Technip Canada’s staff recruitment campaign, Husky, Suncor, ExxonMobil, Vale Inco, NWest Energy, Provincial Aerospace, CNIB and the St. John’s Board of Trade.
Creative hub We are a group of marketers who came together because we recognized an opportunity for a different kind of agency; one that fully understands its clients, offline and online marketing and how to marry strategy with creativity. We love what we do, we are passionate about great marketing, and we want to bring that to our client 
relationships. We are a virtual team, managed from our hub in St. John’s, Newfoundland. From Halifax, Montreal, Toronto, New York, and a few places in between, we bring together a network of collaborators and visionaries attracting the best ideas from the best people, wherever those people might be.
What sets us apart Most agencies claim to be different. SPARK is. We defend that in everything we do. We challenge conventional thinking. We don’t use the word “can’t”. And we never do things “just because that’s how they’ve always been done”. What we do has to work. Our clients’ success depends on it. We take that very seriously.
