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The man of many figures has gone and done it again. Don Mills (below right), the statistical aficionado at the helm of Corporate Research Associates, has once more demonstrated his prognosticator-like talent for assessing the region’s business culture and identifying emerging trends. Just two months after the Halifax Chamber of Commerce published its Report on Population Crisis with its attendant message that the employee talent pool is drying up as the population ages and shrinks, Don Mills was ready with a new human resource assessment program to help SMEs address that challenge. Corporate Research Associates has teamed up with survey experts ClearPicture Corporation to launch TalentManagementRX.com – reportedly an efficient and inexpensive tool that allows Small-to-Medium-sized companies to measure employee engagement.
“SMEs have been traditionally underserved in terms of employee research,” asserts Mills. “They don’t usually have the budget or human resource staff to undertake comparative analyses of how they perform in relation to other companies in their industry, region and marketplace. Without that information, they can’t make informed decisions on how and where to improve their HR strategies. That’s where we come in.”
In exchange for a basic registration fee of $500 a year that covers up to 25 employee participants (the more participants, the higher the fee), companies will be able to survey staff members via a secure, encrypted web portal. The online survey will measure employee engagement and assess the participating company in terms of human resource benchmarks such as compensation and benefits, organizational leadership and employee development. Customized surveys can be added to the base package for an additional fee.
Mills says that participating companies will not be ranked from best to worst, though he will engage the public by discussing trends that emerge from the aggregated results. Eventually, when the number of participating companies reaches “critical mass”, Mills and company hope to celebrate the top five performers in each Atlantic province. Based on qualitative research, Mills says he expects between 50 and 100 companies to sign up for TalentManagementRX.com in its first year.