The Juno Stage was unveiled at the Mile One Center today, and the theme of this year is Icebergs. The set is made out of canvas stretched over aluminum frames, and the patterns are projected — which means that these ‘bergs will be changing colors, displaying media, and all kinds of things.

Executive Producer John Brunton, Set Designer Peter Faragher on the Set at Mile One.
As far as themes go, Icebergs are safe (unless you’re sailing), pretty, and apolitical. One supposes that an offshore rig was considered, but then again, maybe not.
The Question and Answer period revealed a preoccupation with “keeping the vibe of the the Vancouver Olympics” — which explains why CTV is working through sleet and snow to make George St. a viable part of the awards broadcast. Executive Producer John Brunton wants a street filled with excited fans, and he had technicians working in the snow last night to rehearse it. “We’re ready for four seasons in one day,” he said.
The foul weather (which might have made a more fitting, if less iconic set theme) is causing some concern with regards to travel. A combination of snow and fog have caused cancelation into St. John’s and Halifax, and then of course there’s a Giant Plume of Ash making it difficult to fly west from Europe right now.
Burton was candid that they were working on contingency plans, in case artists slated to preform or present didn’t make it in on time.
“We were going to have surprises for you anyway,” he said. “We might just have a few more.”
As far as the actual broadcast goes, not much was revealed. Instead of having a host, nearly 30 artists (including Deadmau5, Hedley and Great Big Sea) will present awards in the 39 categories. In nine of those categories nominees were judged based on sales figures, which might explain the lack of dinosaur costumed heavy metal acts, for kids.
Do you like the icebergs? Do you have a better idea for a Juno theme? Comments away!